The strategy, the copy, and the design — and then I ship them.
I’m a communications professional with experience spanning journalism, association communications, ed-tech, and federal healthcare. I turn complicated material into accessible stories, reports, and content.
Most brands split this work across a strategist, a writer, a designer, and a web developer. I do all four, so what a brand promises, what it says, how it looks, and how it ships never drift apart.
Positioning, naming, audience, and the one sentence everything else has to keep.
Site and app copy, UX writing, essays, and proposals.
Identity, websites, product interfaces, print, and presentation systems.
Three apps and a website I built and launched myself: SwiftUI, Next.js, and Webflow.
A report and news features for the VA, a research deck on AI and retraining, Commonwealth’s website and case studies, and federal proposals.
Report · VA · 2024
An 84-page report written for Veterans: stories of VA innovation programs and the needs they meet, with an index of where to find each one. I helped write and develop it, and helped with the research and interviews behind it.
For the VHA Office of Healthcare Innovation and Learning, which publishes the report every year.
Research presentation · 2026
A review of new research on workers in AI-exposed jobs: whether retraining pays, and whether it pays more to move toward AI or away from it. It closes with three moves for workforce agencies, a product concept for job-center counselors, and a pilot plan.
The findings come from Hyman, Lahey, Ni & Pilossoph, NBER Working Paper 34174, which draws on federal job-training records from 2012 to 2024. Scroll through the slides below, tap one to see it full size, or open the PDF.
Website · 2026
Read the case studyVisit cw-ss.com
A Service-Disabled Veteran-Owned Small Business in program management and digital transformation for federal healthcare.
Features · VA News · 2024–25
Feature stories I ghostwrote for the VA’s national health innovation centers, published on VA News.
July 2024 · IDEAS Center for Innovation
How a VA anesthesiologist’s defibrillator training tool moved from one medical center to a national patient safety foundation.
September 2025 · Digital and Remote Health Center for Innovation
A 10-week challenge that brought more than 110 Cincinnati Veterans from all six service branches together for weekly walks.
Proposals · Federal
Research, structure, and writing for federal requests for information and requests for proposals, with every response mapped to each requirement in the notice.
With subject-matter experts and teaming partners, through rounds of review before each submission.
A research deck for clinicians, brochures, and a presentation system for a VA rollout.
Research presentation · 2026
A thirty-minute review of recent exercise research for clinicians. It moves from the brain and mood to immunity, muscle, and bone, and ends on the molecular signals between organs.
Each chart and statistic names its study on the slide. Scroll through the slides below, tap one to see it full size, or open the PDF.
Brochure · VA
A tri-fold brochure that teaches Veterans how to read an Explanation of Benefits and spot billing errors.
With the FIRM Audit Services team at the South Texas VA Health Care System.
Presentation system · VA
A monthly deck system for a five-site VA rollout: a status legend, a readiness matrix, a roadmap, and an action tracker. The status labels still read when the deck is printed in grayscale.
For a VHA Innovation Fellow leading the rollout across five sites.
Brochure refresh · AIHA
A 13-page brochure on bringing healthcare into worker health, rebuilt page by page: tighter copy, an editorial grid, and photographs that match what each page is about.
A self-directed refresh of an American Industrial Hygiene Association brochure. Open the PDF, or scroll the pages below.
Three products I built, from the strategy to the code.
iOS app · Live on the App Store
Read the case studyVisit steadypair.com
An iOS app for ADHD follow-through. Two people share one list, so the person doing the work has someone in their corner all day.
Worth noting. The names carry the strategy. “Explorer” and “Anchor” tell both people the deal — support, not supervision — before anyone taps a button.
Web app · In private pilot
Read the case studyVisit handit.to
A home for the small asks that get lost at work. Every ask gets one owner, one status, and a clean close.
Worth noting. The headline is the product spec. “Every ask gets an owner” is five words, and every feature has to keep that promise.
Web app and website · Working prototype
Read the case studyVisit the siteTry the VA demo
An evidence-first workspace for government proposals. It reads a solicitation, cites every requirement back to the source, and builds the response against a library of past work.
Worth noting. I write real RFI and RFP responses, so the tool follows how proposals actually get made, not how a generic document editor thinks they do.